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In today's technology-friendly environment, many of us correspond via email. However, business email is much different from personal email. In business, email blasts or campaigns are used in an effort to increase customer awareness and turn a profit. I can't tell you how many email messages I receive in a day but I can tell you that many of them are missing three very important elements. Have you ever received a mass email from a company that doesn't have your name on it? We all have. This is rule number 1. Always personalize your email campaigns. Most email marketing platforms are set up to allow this but many people don't take the time to use the merge tags to create the personalization. Most consumers just delete those emails just like they throw away junk mail addressed to Resident. Be sure to always take advantage of the merge tags in your email marketing. Branding is another key element that should always be included in your email. Your logo should be clearl...

The truth is that your Email campaign is worthwhile. If you had been working your Email campaign and you have given up on it, you should reconsider that. People do respond to Emails, if you present them in the right way. Revitalizing your Email campaign is well worth it It is a known fact that people still respond to Emails. Of course, that is only if your content is compelling, exciting, and valuable. If you found that the Email campaign that you were executing before just wasn't cutting it, you will need to change your approach and keep tweaking it until you are certain that it works. Unfortunately, at this time of year, there is a huge volume of Emails that are being sent out, which makes it even more challenging than usual to get your Emails read. Be very careful about your content: In general, you don't want your Emails to be too long-winded. Whenever possible, you should write Emails that are clear and concise. Of course, sometimes you will have more to say than at...