Revitalizing Your Email Campaign

The truth is that your Email campaign is worthwhile. If you had been working your Email campaign and you have given up on it, you should reconsider that. People do respond to Emails, if you present them in the right way.

Revitalizing your Email campaign is well worth it
It is a known fact that people still respond to Emails. Of course, that is only if your content is compelling, exciting, and valuable. If you found that the Email campaign that you were executing before just wasn't cutting it, you will need to change your approach and keep tweaking it until you are certain that it works. Unfortunately, at this time of year, there is a huge volume of Emails that are being sent out, which makes it even more challenging than usual to get your Emails read.

Be very careful about your content: In general, you don't want your Emails to be too long-winded. Whenever possible, you should write Emails that are clear and concise. Of course, sometimes you will have more to say than at other times. However, you will want to make sure that you are not repeating yourself in any way in your Emails and that your message is perfectly clear to your recipients. When you consider your content, you shouldn't forget your call-to-action (CTA). Your CTA should be precise and it should communicate the fact that you want your target audience members to do whatever you are asking them to do sooner rather than later. Human beings react more quickly when they think that they don't have a lot of time to accomplish whatever it is that they are being tasked with doing. Of course, your Emails should always be customized to the recipient and they should feel personal enough so that the recipient feels inclined to respond or to take some sort of action.

The structure of your CTA: The physical size of your CTA is important in terms of the real estate of the entire Email. You don't want your CTA to be so small that it gets lost. However, at the same time, you don't want it to be so large that it crowds the copy. Also, you will want to place your CTA strategically. You want to make sure that your recipients don't miss seeing it considering how important it is for your business. Additionally, it is important for you to understand that you are not necessarily limited to using it once per Email. You can use it a few times (strategically placed, of course) as long as you don't clutter your Email with your CTAs. It is a good idea to ensure that your CTA are effective by testing them in advance of your Email blast. You can send them to a small number of recipients to see if your CTAs are visible to them and if they react to them in the way that you hope they will.

Choose your subject line very carefully: The words that you choose for your subject line are critical to the success of your Email campaign. You should give a lot of thought to the most appropriate keywords and key phrases. You shouldn't use hashtags in your subject line because they are ineffective and they may affect how much people engage. The rule of clear and concise definitely applies to your subject line as well. Your recipients will be looking very quickly at the subject line so you want to make sure that they understand your Email's topic at a very quick glance. People don't have the time or the patience nowadays and you need to put yourself in their shoes.

Choose your schedule very carefully: It is a fact that your Emails will be opened and read more on certain days and at certain times. For example, you should probably avoid sending Emails on Mondays. People are going through all sorts of things on Monday. It will be worth it for you to wait until Tuesday so that you have a better chance of your Emails being read.

Give your recipients a choice: You should give your recipients a choice about whether they want to opt-in or opt-out (opt-out if they have already opted in). If you show that you are giving your recipients options, that means that you are demonstrating how reasonable and open-minded you are. That may very well affect your unsubscribe rate. It also goes a long way to building solid relationships with your recipients.
Conclusion
Your Email marketing campaign is extremely important for your business and if you are not currently working it, you should reconsider that and revitalize it until it works effectively for your business. There is no time like the present to do that. If you make the effort to revitalize your Email campaign, you will start to see positive results because of your efforts. Email campaigns are still going strong for so many businesses and you should make sure that you leverage them for your business to the best of your ability.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company's Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.